Mideer, a visionary brand exclusively distributed by ABH Group, is dedicated to nurturing the holistic development of children through the integration of education, toys, games, and art. Mideer’s mission is to nurture the holistic development of children aged 0 to 8 by seamlessly integrating education, toys, games, and art into their lives.

At the heart of Mideer’s philosophy lies the deliberate design to spark artistic inspiration and cultivate profound creativity in young minds. From the very earliest stages of life, Mideer seeks to awaken the innate curiosity and imagination that resides within every child, transforming their playtime into a canvas for self-expression and discovery.

But what truly sets Mideer apart is its unwavering dedication to ensuring the safety and well-being of your precious children. Each and every Mideer product undergoes rigorous testing and adheres to the strictest safety standards, including the esteemed EN71 certification. This tireless commitment to safety is a testament to Mideer’s goal of providing not just playthings but an environment where parents can have absolute peace of mind.